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Assumption University, a Catholic liberal arts college located in Worcester, MA, recognized a need for a cohesive marketing strategy that united efforts across undergraduate and graduate programs. Additionally, the institution sought a strategy that could drive significant student growth by 2030.
The team delivered a comprehensive plan that outlined strategies and tactics for University marketing and admissions groups to leverage in order to unite their brand and grow student populations significantly by 2029. Fuze's sister company Viv will continue to work with Assumption University staff to roll out these strategies.
The Work
Competitor Research
Audience Segmentation + Analysis
Recruitment Pipeline Audit
Program Strategy
Candace Race, Trustee, Assumption University
“I have been very impressed with the team’s ability to deliver an insightful and complete integrated marketing strategy for our university. The project was delivered fully within scope and budget. Suzan and the team are talented higher ed marketers who deliver.”
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